Title: Opti-Behavior – Self-Hosted Heatmaps, Session Recordings, Funnels, A/B Testing & Smart Insights Author: OptiUser Published: Ноябрь 19, 2025 Last modified: Сентябрь 8, 2026 --- Search plugins ![](https://ps.w.org/opti-behavior/assets/banner-772x250.png?rev=3548840) ![](https://ps.w.org/opti-behavior/assets/icon-256x256.png?rev=3458096) # Opti-Behavior – Self-Hosted Heatmaps, Session Recordings, Funnels, A/B Testing & Smart Insights By [OptiUser](https://profiles.wordpress.org/optiuser/) [Download](https://downloads.wordpress.org/plugin/opti-behavior.1.9.0.zip) * [Details](https://os.wordpress.org/plugins/opti-behavior/#description) * [Reviews](https://os.wordpress.org/plugins/opti-behavior/#reviews) * [Installation](https://os.wordpress.org/plugins/opti-behavior/#installation) * [Development](https://os.wordpress.org/plugins/opti-behavior/#developers) [Support](https://wordpress.org/support/plugin/opti-behavior/) ## Description **Opti-Behavior is a self-hosted CRO and behavior analytics plugin for WordPress.** 🚀 **[Try the Live Demo](https://demo.optiuser.com/?demo_login=go)** – explore the full analytics dashboard in one click, no installation and no signup required. Visitors rarely explain why they leave. They click, scroll, hesitate, abandon forms, hit errors, ignore CTAs, or drop out of checkout. Opti-Behavior turns those silent behaviors into clear optimization signals inside your WordPress dashboard. Instead of sending visitor behavior to an external analytics cloud, Opti-Behavior stores analytics data on your own WordPress server. Use it to understand friction, protect visitor privacy, and make better conversion decisions with heatmaps, funnels, A/B testing, analytics, and Pro growth tools. #### Opti-Behavior Suite for WordPress Optimization Opti-Behavior is built around one simple psychology principle: users reveal intent through behavior before they explain it with words. * 📊 [Real-Time Analytics](https://optiuser.com/opti-behavior/ob-feature-dashboard/)– See what visitors are doing now: sessions, pageviews, devices, traffic sources, countries, engagement, and bot-filtered activity. * 🔥 [Heatmaps](https://optiuser.com/opti-behavior/ob-feature-heatmaps/) – Discover what users notice, ignore, click, misclick, and scroll past so you can improve layout, CTAs, and page focus. * 🧭 [Conversion Funnels](https://optiuser.com/opti-behavior/ob-feature-funnels/)– Find the exact step where motivation turns into abandonment, from landing page to checkout or lead form. * 🧪 [A/B Testing](https://optiuser.com/opti-behavior/ob-feature-ab-testing/) – Replace opinions with evidence by testing pages, elements, goals, and conversion paths directly in WordPress. * 💡 [Smart Insights](https://optiuser.com/opti-behavior/ob-feature-smart-insights/)– Turn behavior analytics into prioritized CRO recommendations, weekly summaries, evidence, and next actions inside WordPress. * 🎥 [Session Recordings](https://optiuser.com/opti-behavior/ob-feature-recordings/)– Watch hesitation, rage clicks, dead clicks, scrolling, navigation, and friction moments in real user sessions. Pro feature. * 📝 [Form Analytics](https://optiuser.com/opti-behavior/ob-feature-forms/) – Identify fields that create effort, confusion, errors, or abandonment before users submit. Pro feature. * 🛤️ [User Journey Analytics](https://optiuser.com/opti-behavior/ob-feature-journeys/)– Visualize the paths visitors naturally take through your site and turn high-value journeys into funnels. Pro feature. * ⚠️ [Errors & Performance Tracking](https://optiuser.com/opti-behavior/ob-feature-errors/)– Detect JavaScript errors, broken links, rage clicks, dead clicks, and performance issues that silently reduce trust. Pro feature. * 🔒 [Settings & Privacy Controls](https://optiuser.com/opti-behavior/ob-feature-settings/)– Control consent, storage, reports, cleanup, languages, debugging, and privacy options from one place. #### 🎯 Why Opti-Behavior Works Most site owners already have traffic numbers. The hard part is understanding the human reason behind the numbers. Opti-Behavior helps answer practical conversion questions: * Which parts of the page attract attention? * Where do visitors hesitate or lose confidence? * Which funnel step causes the biggest drop-off? * Which form field creates too much effort? * Which CTA, layout, product page, or message should be tested next? * Are bots, spam, errors, or slow pages distorting your decisions? The goal is not more dashboards. The goal is better decisions. #### ✅ Core Features Included Free * Click and scroll heatmaps for desktop and mobile behavior. * Real-time analytics dashboard with visitors, sessions, pageviews, bounce rate, scroll depth, top pages, traffic sources, and visitor map. * Unlimited conversion funnels with multi-step drop-off analysis and device filtering. * Automatic funnel suggestions: Opti-Behavior detects your site type (WooCommerce, Easy Digital Downloads, blog, lead-gen, signup, membership, LMS, booking) and proposes ready-made funnels built from your own store URLs — create one in a click, or customize it in the builder first. Nothing is ever created without you asking. * A/B testing for page-split experiments, variant previews, conversion goals, and winner application. * Session and visitor tracking with duration, visited pages, referrers, outbound links, and engagement patterns. * [Smart Insights dashboard](https://optiuser.com/opti-behavior/ob-feature-smart-insights/) with prioritized recommendations and weekly CRO summaries. * Bot detection and filtering for cleaner decisions. * Scheduled email reports: daily, weekly, or monthly. * Hybrid Storage engine designed to reduce database bloat by storing high-volume analytics events in optimized files. * IP anonymization, no cookies, no client-side storage, and no third-party analytics data sharing. * Multilingual admin: English, French, German, Spanish, Portuguese, and Italian. #### 💎 Pro Growth Features Upgrade when you want to move from analytics to deeper behavior diagnosis: * **Session Recordings** – watch real visits and understand what users actually experienced. * **Error Tracking** – detect JavaScript errors, network issues, broken links, and Core Web Vitals problems. * **Friction Detection** – find rage clicks and dead clicks that signal frustration. * **Form Analytics** – measure field-level effort, abandonment, refill behavior, and completion time. * **User Journey Analytics** – use Sankey-style journey visualization to see common paths, exits, and opportunities. * **Advanced Heatmap Filtering** – segment heatmaps by country, browser, device, visitor type, and date. * **Advanced A/B Testing** – use visual edits, targeting, scheduling, WooCommerce tests, and revenue attribution. * **Advanced Smart Insights dashboard** – prioritize the clearest behavioral opportunities, evidence, and next actions in one analyst briefing. * **Priority Support** – get faster help when optimizing business-critical pages. 🎁 **Try Pro FREE for 6 months** – no credit card required. [Explore Opti-Behavior Pro](https://optiuser.com/opti-behavior/) | 🚀 [Live Demo](https://demo.optiuser.com/?demo_login=go) #### 🔄 Optimization Workflow 1. **Track** what users do on your WordPress site. 2. **Understand** where attention, hesitation, and abandonment happen. 3. **Prioritize** the pages, funnels, forms, and errors with the biggest impact. 4. **Improve** the layout, copy, CTA, form, checkout, or technical issue. 5. **Validate** decisions with A/B testing instead of guessing. #### 🛡️ Privacy & Performance by Design Opti-Behavior is made for WordPress site owners who want insight without giving up control. * **Self-hosted data** – visitor behavior stays on your WordPress server. * **No third-party analytics cloud** – analytics data is not sold or shared with external behavior platforms. * **Privacy controls** – IP anonymization, retention settings, consent-friendly tracking, and uninstall cleanup options. * **Lightweight tracking** – async tracking and Hybrid Storage are designed to keep pages fast and databases lean. * **WooCommerce ready** – analyze product pages, carts, checkout funnels, and revenue- focused experiments while keeping customer behavior data under your control. ### External Services This plugin may connect to external services in limited circumstances: #### IP Geolocation (ip-api.com) **Purpose:** Provides geographic location data (country, city, timezone) for visitor analytics and map visualization. **When Used:** Only when a visitor’s location cannot be determined from CloudFlare headers. If CloudFlare is active, no external calls are made. **Data Sent:** Only the visitor’s IP address. No personally identifiable information is transmitted. **Caching:** Results are cached for 1 hour to minimize API requests. **Privacy:** * Service: https://ip-api.com/ * Terms & Privacy: https://ip-api.com/ docs/legal * Note: ip-api.com may log IP addresses. Review their privacy policy for details. #### IP Geolocation Fallback (ipwho.is) **Purpose:** Secondary geolocation fallback when ip-api.com is rate-limited or unavailable. Provides geographic location data (country, city, region, timezone) for visitor analytics. **When Used:** Only when both CloudFlare headers and ip-api.com fail to resolve a visitor’s location. ip-api.com’s free tier has a 45 requests/minute rate limit, so on high-traffic sites ipwho.is ensures visitors are still geolocated accurately. **Data Sent:** Only the visitor’s IP address. No personally identifiable information is transmitted. **Caching:** Results are cached for 1 hour to minimize API requests. **Privacy:** * Service: https://ipwho.is/ * Terms & Privacy: https://ipwho.is/ * Note: ipwho.is may log IP addresses. Review their privacy policy for details. #### OpenStreetMap Tiles **Purpose:** Displays the interactive visitor location map in your WordPress admin dashboard. **When Used:** Only when YOU (the admin) view the real-time visitor map. Not used on the frontend. **Data Sent:** Your browser makes direct requests to OpenStreetMap tile servers (standard HTTP headers only). **Privacy:** * Service: https://www.openstreetmap.org/ * Tile Policy: https://operations. osmfoundation.org/policies/tiles/ * Privacy Policy: https://wiki.osmfoundation.org/ wiki/Privacy_Policy #### OptiUser API (api.optiuser.com) **Purpose:** Handles anonymous install tracking, plugin deactivation notifications, Pro trial license generation, license validation, update checks, and download access code generation for the Pro plugin. **When Used:** * **Install tracker:** Sends a heartbeat once every 24 hours after activation, containing only: site URL, WordPress version, PHP version, plugin version, plugin type (free/pro), and one best available administrator contact email when a valid contact exists. No visitor data is sent. * **Deactivation:** Notifies the API when the plugin is deactivated so installation records stay up to date. * ** Pro upgrade pages:** When an admin views a Pro feature upgrade page (Session Recordings, Error Tracking, User Journeys, Form Analytics), the plugin requests a one-time download access code from the API. This code is used to securely access the Pro download page on optiuser.com. **Data Sent:** Site URL, WordPress admin username when applicable, and one best available administrator contact email for install tracking, Pro trial/license management, and Pro download access code requests. The plugin selects a single valid contact email and does not send a list of administrator emails. No visitor analytics data is ever sent to the API. **Privacy:** * Service: https://api.optiuser.com/ * Website: https://optiuser.com/* Privacy Policy: https://optiuser.com/privacy-policy/ * The API stores installation metadata (site URL, plugin version) for license management. No visitor data is collected or stored by the API. #### OptiUser Website (optiuser.com) **Purpose:** Hosts the Opti-Behavior Pro download page and sales/feature pages. When an admin clicks Download Pro — Free for 6 Months” on a Pro upgrade page, they are redirected to optiuser.com to register and download the Pro plugin. **When Used:** Only when an admin chooses to download Opti-Behavior Pro from a Pro upgrade page within the WordPress admin. This is an optional, user-initiated action. **Data Sent:** Site URL, username, and email address are passed as URL parameters to pre-fill the registration form. No visitor analytics data is sent. **Privacy:** * Service: https://optiuser.com/ * Privacy Policy: https://optiuser. com/privacy-policy/ **Important Note:** All analytics data is stored locally on your WordPress server. The external services listed above are used only for optional geographic features( ip-api.com, ipwho.is, OpenStreetMap), anonymous install tracking, and Pro license management (api.optiuser.com). No visitor analytics data ever leaves your server. ### Privacy Policy Opti-Behavior collects user interaction data to provide analytics insights. This data includes: * Page URLs and titles * Click coordinates and target elements * Mouse movement patterns * Scroll depth * Session timestamps * Referrer URLs * Browser and device information * IP addresses (can be anonymized) * Approximate location based on browser timezone (client-side only, no external services) **Data Storage:** All analytics data is stored locally in your WordPress database or file system. No data is sent to external analytics servers. **External Services:** This plugin may make API calls to ip-api.com and ipwho.is for IP geolocation when CloudFlare headers are not available. ipwho.is is used as a secondary fallback when ip-api.com is rate-limited or unavailable. Only the visitor’s IP address is sent to these services. See the External Services” section above for complete details. **Usage Tracking:** With your explicit consent (granted via the first-run welcome screen), this plugin sends usage statistics to api.optiuser.com once every 24 hours. The data includes: site URL, plugin version, WordPress version, PHP version, and one best available administrator contact email when a valid contact exists. This data is used solely to understand plugin adoption, support license/trial email flows, and improve the product. Tracking only begins after you click Accept & Continue” on the welcome page shown at first activation. You may review our full data practices at https://optiuser.com/privacy-policy/ **No Third-Party Data Sharing:** Unlike cloud-based analytics tools, Opti-Behavior does not share, sell, or transfer your visitors’ data to any third party. You are the sole data controller. **User Rights:** You have full control over data retention and deletion. Users can request data deletion at any time. When using this plugin, ensure your site’s privacy policy discloses: * What data is being collected * How long it is retained * Who has access to it * How users can request deletion * That data is stored locally and not shared with third parties ### Third-Party Libraries This plugin bundles the following open-source libraries: #### Chart.js * Version: 4.4.0 * License: MIT License * Homepage: https://www.chartjs.org/ * Used for: Rendering analytics charts and graphs #### Leaflet * Version: 1.9.4 * License: BSD 2-Clause License * Homepage: https://leafletjs.com/ * Used for: Real-time visitor map visualization #### heatmap.js * Version: 2.0.5 * License: MIT License * Homepage: https://www.patrick-wied.at/static/heatmapjs/ * Used for: Generating visual heatmaps of user interactions #### Lucide * Version: 0.554.0 * License: ISC License * Homepage: https://lucide.dev/ * Used for: Icon library for the admin interface All bundled libraries use GPL-compatible licenses (MIT, BSD 2-Clause, and ISC) and are included locally within the plugin. See THIRD-PARTY-LICENSES.txt in the plugin directory for full license texts. ### Credits Developed by [OptiUser](https://optiuser.com/) ## Screenshots [⌊Real-time WordPress analytics dashboard with visitors, sessions, page views, average session time, scroll depth, and bounce rate KPIs.⌉⌊Real-time WordPress analytics dashboard with visitors, sessions, page views, average session time, scroll depth, and bounce rate KPIs.⌉[ Real-time WordPress analytics dashboard with visitors, sessions, page views, average session time, scroll depth, and bounce rate KPIs. [⌊Live visitor activity feed with country flags, anonymized visitor identifiers, page URLs, and an interactive real-time visitor map.⌉⌊Live visitor activity feed with country flags, anonymized visitor identifiers, page URLs, and an interactive real-time visitor map.⌉[ Live visitor activity feed with country flags, anonymized visitor identifiers, page URLs, and an interactive real-time visitor map. [⌊Traffic overview chart comparing visitors, sessions, and page views across the selected date range.⌉⌊Traffic overview chart comparing visitors, sessions, and page views across the selected date range.⌉[ Traffic overview chart comparing visitors, sessions, and page views across the selected date range. [⌊Top engaged users and top pages report showing session frequency, average session duration, country, page views, and interaction counts.⌉⌊Top engaged users and top pages report showing session frequency, average session duration, country, page views, and interaction counts.⌉[ Top engaged users and top pages report showing session frequency, average session duration, country, page views, and interaction counts. [⌊Visitor activity heatmap showing high-traffic days and hours for behavior analytics and content timing decisions.⌉⌊Visitor activity heatmap showing high-traffic days and hours for behavior analytics and content timing decisions.⌉[ Visitor activity heatmap showing high-traffic days and hours for behavior analytics and content timing decisions. [⌊Audience analytics widgets for new vs returning visitors, visited directories, and logged-in visitor authentication activity.⌉⌊Audience analytics widgets for new vs returning visitors, visited directories, and logged-in visitor authentication activity.⌉[ Audience analytics widgets for new vs returning visitors, visited directories, and logged-in visitor authentication activity. [⌊Traffic classification dashboard with human traffic, spam traffic, bot detection, crawler breakdown, and user intent segmentation.⌉⌊Traffic classification dashboard with human traffic, spam traffic, bot detection, crawler breakdown, and user intent segmentation.⌉[ Traffic classification dashboard with human traffic, spam traffic, bot detection, crawler breakdown, and user intent segmentation. [⌊Acquisition and environment analytics for referrers, countries, and browser usage.⌉⌊ Acquisition and environment analytics for referrers, countries, and browser usage .⌉[ Acquisition and environment analytics for referrers, countries, and browser usage. [⌊Device analytics for desktop, mobile, tablet, operating systems, and screen resolutions.⌉⌊ Device analytics for desktop, mobile, tablet, operating systems, and screen resolutions .⌉[ Device analytics for desktop, mobile, tablet, operating systems, and screen resolutions. [⌊Heatmaps overview with total heatmaps, total clicks, mobile traffic, average time on page, hottest page, click-through rate, and searchable page list.⌉⌊Heatmaps overview with total heatmaps, total clicks, mobile traffic, average time on page, hottest page, click-through rate, and searchable page list.⌉[ Heatmaps overview with total heatmaps, total clicks, mobile traffic, average time on page, hottest page, click-through rate, and searchable page list. [⌊Click heatmap detail view with date, country, browser, visitor type, desktop/mobile filters, page preview, and click intensity overlay.⌉⌊Click heatmap detail view with date, country, browser, visitor type, desktop/mobile filters, page preview, and click intensity overlay.⌉[ Click heatmap detail view with date, country, browser, visitor type, desktop/mobile filters, page preview, and click intensity overlay. [⌊Move heatmap detail view showing mouse movement trails and visitor movement patterns on a live page preview.⌉⌊Move heatmap detail view showing mouse movement trails and visitor movement patterns on a live page preview.⌉[ Move heatmap detail view showing mouse movement trails and visitor movement patterns on a live page preview. [⌊Attention heatmap detail view showing attention intensity and engagement hotspots on the selected page.⌉⌊Attention heatmap detail view showing attention intensity and engagement hotspots on the selected page.⌉[ Attention heatmap detail view showing attention intensity and engagement hotspots on the selected page. [⌊Scroll heatmap detail view showing scroll-depth intensity, loaded scroll points, and page-level engagement depth.⌉⌊Scroll heatmap detail view showing scroll-depth intensity, loaded scroll points, and page-level engagement depth.⌉[ Scroll heatmap detail view showing scroll-depth intensity, loaded scroll points, and page-level engagement depth. [⌊Post Analytics panel with entry sources, on-page visitor behavior, exit behavior, total interactions, scroll depth, bounce rate, and update time.⌉⌊Post Analytics panel with entry sources, on-page visitor behavior, exit behavior, total interactions, scroll depth, bounce rate, and update time.⌉[ Post Analytics panel with entry sources, on-page visitor behavior, exit behavior, total interactions, scroll depth, bounce rate, and update time. [⌊Page-level analytics with country, browser, device breakdowns, visitor trends, heatmap access, and session recording access.⌉⌊Page-level analytics with country, browser, device breakdowns, visitor trends, heatmap access, and session recording access.⌉[ Page-level analytics with country, browser, device breakdowns, visitor trends, heatmap access, and session recording access. [⌊Pro: Session Recordings list with watched status, duration, visitor activity, visited pages, referrer, country, browser, operating system, and device data.⌉⌊Pro: Session Recordings list with watched status, duration, visitor activity, visited pages, referrer, country, browser, operating system, and device data.⌉[ Pro: Session Recordings list with watched status, duration, visitor activity, visited pages, referrer, country, browser, operating system, and device data. [⌊Pro: Session recording page timeline showing multi-page visitor journeys with events, clicks, durations, and replay controls.⌉⌊Pro: Session recording page timeline showing multi-page visitor journeys with events, clicks, durations, and replay controls .⌉[ Pro: Session recording page timeline showing multi-page visitor journeys with events, clicks, durations, and replay controls. [⌊Pro: Session replay player with visitor metadata, event timeline, playback controls, skip-inactive mode, and page-by-page session navigation.⌉⌊Pro: Session replay player with visitor metadata, event timeline, playback controls, skip-inactive mode, and page-by-page session navigation.⌉[ Pro: Session replay player with visitor metadata, event timeline, playback controls, skip-inactive mode, and page-by-page session navigation. [⌊Conversion funnels dashboard showing funnel steps, completion rate, abandonment rate, device and country filters, and funnel performance cards.⌉⌊Conversion funnels dashboard showing funnel steps, completion rate, abandonment rate, device and country filters, and funnel performance cards.⌉[ Conversion funnels dashboard showing funnel steps, completion rate, abandonment rate, device and country filters, and funnel performance cards. [⌊Funnel builder modal for creating or editing URL-based funnel steps with URL match rules and step ordering.⌉⌊Funnel builder modal for creating or editing URL-based funnel steps with URL match rules and step ordering.⌉[ Funnel builder modal for creating or editing URL-based funnel steps with URL match rules and step ordering. [⌊Pro: User Journey Analytics with journey flow visualization, top paths, entry and exit analysis, page groups, device, browser, country, visitor, and referrer filters.⌉⌊Pro: User Journey Analytics with journey flow visualization, top paths, entry and exit analysis, page groups, device, browser, country, visitor, and referrer filters.⌉[ Pro: User Journey Analytics with journey flow visualization, top paths, entry and exit analysis, page groups, device, browser, country, visitor, and referrer filters. [⌊Pro: Errors Tracking dashboard for JavaScript errors, network errors, friction events, rage clicks, slow pages, affected sessions, performance, and broken links.⌉⌊ Pro: Errors Tracking dashboard for JavaScript errors, network errors, friction events, rage clicks, slow pages, affected sessions, performance, and broken links.⌉[ Pro: Errors Tracking dashboard for JavaScript errors, network errors, friction events, rage clicks, slow pages, affected sessions, performance, and broken links. [⌊Pro: Form Analytics dashboard with form views, submissions, conversion rate, completion time, abandonments, activity trends, and top forms by conversion.⌉⌊Pro: Form Analytics dashboard with form views, submissions, conversion rate, completion time, abandonments, activity trends, and top forms by conversion.⌉[ Pro: Form Analytics dashboard with form views, submissions, conversion rate, completion time, abandonments, activity trends, and top forms by conversion. [⌊Privacy and GDPR settings comparing anonymous mode and full tracking for cookies, IP storage, geolocation, consent, session accuracy, and user journey tracking.⌉⌊ Privacy and GDPR settings comparing anonymous mode and full tracking for cookies, IP storage, geolocation, consent, session accuracy, and user journey tracking.⌉[ Privacy and GDPR settings comparing anonymous mode and full tracking for cookies, IP storage, geolocation, consent, session accuracy, and user journey tracking. [⌊Consent banner configuration with third-party consent plugin detection, banner position controls, colors, title, and message settings.⌉⌊Consent banner configuration with third-party consent plugin detection, banner position controls, colors, title, and message settings.⌉[ Consent banner configuration with third-party consent plugin detection, banner position controls, colors, title, and message settings. [⌊A/B Testing dashboard with running tests, drafts, completed tests, impressions, search, filters, conversion rate, and test results actions.⌉⌊A/B Testing dashboard with running tests, drafts, completed tests, impressions, search, filters, conversion rate, and test results actions.⌉[ A/B Testing dashboard with running tests, drafts, completed tests, impressions, search, filters, conversion rate, and test results actions. [⌊A/B Testing decision engine results with weighted goals, recommended winner, composite score by variant, per-goal breakdown, and Pro-only heatmap impact by variant.⌉⌊A/ B Testing decision engine results with weighted goals, recommended winner, composite score by variant, per-goal breakdown, and Pro-only heatmap impact by variant.⌉[ A/B Testing decision engine results with weighted goals, recommended winner, composite score by variant, per-goal breakdown, and Pro-only heatmap impact by variant. [⌊A/B Testing click-goal results with statistical significance, confidence, goal configuration, variant conversion rates, winner status, Pro-only Bayesian analysis, and conversion trend chart.⌉⌊A/B Testing click-goal results with statistical significance, confidence, goal configuration, variant conversion rates, winner status, Pro-only Bayesian analysis, and conversion trend chart.⌉[ A/B Testing click-goal results with statistical significance, confidence, goal configuration, variant conversion rates, winner status, Pro-only Bayesian analysis, and conversion trend chart. [⌊Smart Insights dashboard⌉⌊Smart Insights dashboard⌉[ Smart Insights dashboard [⌊Notification Smart Insights⌉⌊Notification Smart Insights⌉[ Notification Smart Insights [[ [[ ## Installation #### Automatic Installation 1. Log in to your WordPress admin panel 2. Navigate to Plugins > Add New 3. Search for Opti-Behavior” 4. Click Install Now” and then Activate” #### Manual Installation 1. Download the plugin zip file 2. Log in to your WordPress admin panel 3. Navigate to Plugins > Add New > Upload Plugin 4. Choose the downloaded zip file and click Install Now” 5. After installation, click Activate Plugin” #### After Activation 1. Navigate to **Opti-Behavior** in your WordPress admin menu 2. The plugin starts tracking automatically – no configuration required! 3. Visit the **Dashboard** to see real-time visitor activity 4. Go to **Heatmaps** to view click patterns on your pages 5. Check **Funnels** to set up conversion tracking 6. Adjust **Settings** to customize tracking behavior and privacy options That’s it! Opti-Behavior works out of the box with smart defaults. ## FAQ ### Is there a live demo I can try? Yes! You can explore the full Opti-Behavior dashboard instantly at [demo.optiuser.com](https://demo.optiuser.com/?demo_login=go)– no installation, no account, no credit card required. Browse real heatmaps, funnels, A/B tests, and Smart Insights before installing. ### Does this plugin slow down my website? Opti-Behavior is designed to stay lightweight. The tracking script loads asynchronously, events are batched, and the Hybrid Storage engine can store high-volume analytics events in optimized files instead of writing every interaction directly to MySQL. As with any analytics tool, performance depends on hosting, traffic volume, and settings, but the plugin is built to minimize frontend impact. ### Is this plugin GDPR compliant? Opti-Behavior includes privacy controls that help with GDPR-friendly analytics: self-hosted data storage, IP anonymization, data retention controls, tracking with no cookies and no client-side storage, and consent-banner compatibility. You should still update your privacy policy and confirm your setup with your own legal requirements. ### Is this plugin CCPA compliant? Opti-Behavior supports CCPA-friendly practices because visitor behavior data stays on your server and is not sold by Opti-Behavior. You can anonymize IP addresses, delete stored data, and use your existing consent or opt-out workflow before tracking starts. ### How is this different from Microsoft Clarity? Clarity is cloud-based and Microsoft may process behavioral data under its own terms. Opti-Behavior is WordPress-native and self-hosted, so visitor behavior data stays on your server. Opti-Behavior also includes funnels, scheduled reports, bot filtering, and self-hosted A/B testing. ### How is this different from Hotjar? Hotjar sends behavior data to an external cloud and many advanced features require paid plans. Opti-Behavior keeps behavior analytics inside WordPress, includes heatmaps and funnels in the Free plugin, and adds recordings, form analytics, journeys, errors, and advanced A/B testing in Pro. ### How is this different from Matomo? Matomo is strong self-hosted analytics, but many behavior features are separate premium add-ons. Opti-Behavior focuses specifically on behavior analytics and conversion optimization for WordPress: heatmaps, funnels, A/B testing, recordings, forms, journeys, and friction insights. ### Are there any session or pageview limits? There are no artificial SaaS-style session caps in the plugin. Your practical limit is your own server storage, database capacity, and retention settings. ### Can I export my data? Yes. Analytics data can be exported from the dashboard where export tools are available. ### Does this work with caching plugins? Yes. Opti-Behavior is designed to work with common WordPress caching plugins such as WP Rocket, LiteSpeed Cache, W3 Total Cache, Autoptimize, SG Optimizer, and WP Super Cache. ### Will this work on multisite? Yes. Opti-Behavior supports WordPress multisite and can be activated network-wide or on individual sites. ### Does this plugin call any external services? Yes, only for specific supporting features such as geolocation, admin map tiles, anonymous install tracking after consent, Pro trial/license management, and user- initiated OptiUser website links. See the **External Services** section below for details. ### What data does this plugin collect? Depending on settings, Opti-Behavior can collect page views, URLs, click positions, scroll depth, session timestamps, referrers, device/browser data, anonymized IP data, approximate location signals, and interaction metadata. It does not collect form field values by default, and analytics data is stored locally in your WordPress database or file system. ### Can I delete all data when uninstalling? Yes. Enable **Delete all data on uninstall** in Settings to remove stored plugin data when the plugin is uninstalled. ### Does it work with WooCommerce? Yes. Use Opti-Behavior to analyze product pages, cart behavior, checkout funnels, CTA clicks, and revenue-focused A/B tests while keeping customer behavior data under your control. ### Does it work with page builders? Yes. Opti-Behavior works with Gutenberg, Elementor, Divi, Beaver Builder, WPBakery, and other major WordPress builders. ### What is the Hybrid Storage Engine? Hybrid Storage is Opti-Behavior’s performance-focused storage approach. Instead of pushing every click, scroll, and pageview directly into MySQL, high-volume events can be stored in optimized files and aggregated for faster reporting. This helps reduce database bloat on busy sites. ### How do I get support? Free users can use the WordPress.org support forum. Pro users get priority support through OptiUser. ## Reviews ![](https://secure.gravatar.com/avatar/1a57338a0d795ca4ce0f7c447dd88f77b1ed6f8465c73d21e403760098c61d6e? s=60&d=retro&r=g) ### 󠀁[More Than an Analytics Plugin , A Developer Who Truly Listens](https://wordpress.org/support/topic/more-than-an-analytics-plugin-a-developer-who-truly-listens/)󠁿 [jeandupon](https://profiles.wordpress.org/jeandupon/) Август 1, 2026 I’ve tested many analytics plugins, and Opti-Behavior is one of the most impressive. It brings a clean, native WordPress analytics experience without unnecessary complexity. The developer is also amazing & very responsive, open to feedback, and genuinely cares about users. I suggested a few features for the free version, and some of them were actually added. That level of support is rare. Highly recommended. ![](https://secure.gravatar.com/avatar/033c114913cf6614951425e698df8715477b7401e2d925f978bc4a69ac50df15? s=60&d=retro&r=g) ### 󠀁[Helpful for seeing what visitors actually do](https://wordpress.org/support/topic/helpful-for-seeing-what-visitors-actually-do/)󠁿 [damiengallou](https://profiles.wordpress.org/damiengallou/) Май 19, 2026 I installed Opti-Behavior on one of my WordPress sites because I wanted to understand why people were leaving a page that I thought was clear. After checking the heatmap and scroll data, I noticed that visitors were not really reaching the section I expected them to see, and some clicks were happening in places I didn’t expect. The setup was not complicated, and I liked that I could see everything directly inside WordPress instead of opening another platform. For me, the most useful part is that it shows behavior in a visual way, not just numbers. It helped me make a few small changes to the layout and move an important button higher on the page. I’m still testing it, but so far it feels practical and useful, especially for improving pages based on real visitor behavior instead of just guessing. ![](https://secure.gravatar.com/avatar/d06f076d9a21c7ab28b2324fd29a75c1908a7bb855e03afd037f38d8a8b21b00? s=60&d=retro&r=g) ### 󠀁[Good plugin. Solid free version](https://wordpress.org/support/topic/good-plugin-solid-free-version/)󠁿 [mariamilano](https://profiles.wordpress.org/mariamilano/) Апрель 6, 2026 Honestly didn’t expect much when I installed this. There are so many analytics plugins that promise everything and deliver nothing. Been using it for 3 days now. The thing that actually surprised me was the form analytics. I’ve never seen a WordPress plugin that shows you exactly how people interact with each field, how long they stay on it, where they stop and leave. Found a real issue on my contact form in like 20 minutes. One field was killing my submissions and I had no idea. Everything runs on my own server which was important to me. Not a fan of sending my visitors’ data to Microsoft or whoever. Still waiting for the WooCommerce features they mentioned. That’s the main reason I’ll be sticking around. If that works half as well as the form analytics, it’ll be worth it. ![](https://secure.gravatar.com/avatar/49a4e4698f6312c5e193e1ad347f6e76642c744827ba7296981eef6a8d6bef27? s=60&d=retro&r=g) ### 󠀁[Wow, this plugin is actually awesome!](https://wordpress.org/support/topic/wow-this-plugin-is-actually-awesome/)󠁿 [devanharoun](https://profiles.wordpress.org/hamdouch/) Мартъи 29, 2026 I got to test the Pro plan for free and honestly… I’m blown away! 😄Opti Behavior is a real all-in-one beast for understanding your website traffic. It shows you exactly how people are moving around your site and, most importantly, what you actually need to optimize to make things better. [ Read all 5 reviews ](https://wordpress.org/support/plugin/opti-behavior/reviews/) ## Contributors & Developers “Opti-Behavior – Self-Hosted Heatmaps, Session Recordings, Funnels, A/B Testing & Smart Insights” is open source software. The following people have contributed to this plugin. Contributors * [ OptiUser ](https://profiles.wordpress.org/optiuser/) [Translate “Opti-Behavior – Self-Hosted Heatmaps, Session Recordings, Funnels, A/B Testing & Smart Insights” into your language.](https://translate.wordpress.org/projects/wp-plugins/opti-behavior) ### Interested in development? [Browse the code](https://plugins.trac.wordpress.org/browser/opti-behavior/), check out the [SVN repository](https://plugins.svn.wordpress.org/opti-behavior/), or subscribe to the [development log](https://plugins.trac.wordpress.org/log/opti-behavior/) by [RSS](https://plugins.trac.wordpress.org/log/opti-behavior/?limit=100&mode=stop_on_copy&format=rss). ## Changelog #### 1.9.0 – 2026-09-07 * **Feature:** Smart Insights v2 — insights are ranked by measured cost (the visitors and conversions actually lost, blended with severity and confidence) and labelled Critical/High/Medium/Low by rank inside the batch, so a busy site gets a short ordered shortlist instead of dozens of high priority” items. Thinly observed signals are flagged as observations to confirm instead of being promoted. * **Feature:** Business impact in money — when a value per conversion is known, cards and the detail modal show the exposure (≈ $1,240 at risk this period”) with the drop-off count, conversion rate and order value behind it. A new Value of one conversion” setting covers sites without readable WooCommerce order history; WooCommerce data takes precedence. * **Feature:** Where is the problem?” — every insight now names the audience carrying it. The segment split is computed on the real behaviour tables across 8 dimensions( device, browser, country, traffic source, campaign, new vs returning, time of day, day type) with a significance test, comparison bars you can click to re- scope the evidence, and a daily chart of the metric with the previous period behind it and a first detected” marker. * **Feature:** Outcome verification — resolving an insight freezes its before” measurement and a daily job re-measures the same signal over the two weeks that follow. Resolved cards carry a Fixed — ” chip, the weekly brief gained a Wins this month” block, and the CSV export gained `outcome_verdict` and `outcome_change` columns. Too little post-fix traffic stores an honest `inconclusive` verdict instead of a win. * **Feature:** Automatic funnel creation — Opti-Behavior detects what kind of site you run (WooCommerce, Easy Digital Downloads, blog/content, lead generation, signup, membership, LMS, booking) and suggests ready-made funnels on the Funnels page, with one-click creation, a Set up recommended funnels” bulk action, and a Customize” path that opens the normal builder pre-filled. * **Feature:** Suggested funnel steps resolve their URLs through each source plugin’s own API, so localized slugs (`/panier/`, `/commander/`, `/kasse/`) are used as- is. Funnels record where they came from (`source` / `recipe_id`) so re-scanning never creates duplicates, and a Re-scan site” button plus a per-card Dismiss keep the list under your control. New `opti_behavior_funnel_site_context`, `opti_behavior_funnel_recipes` and `opti_behavior_funnel_recipe_steps` filters and an `opti_behavior_funnel_created` action for developers. * **Feature:** With Opti-Behavior Pro, a funnel created from a suggestion is backfilled from your existing session history so it opens with real numbers, alongside Pro- tier recipes, data-driven discovered” funnels and a weekly automatic re-scan. * **Changed:** The insight detail modal is readable again — it lists only the reports you can actually open (the rest collapse behind one line), caps recommended actions at three and reconciles their wording against those reports, shows the measured probe-ranked causes with their values, and drops the empty placeholder sections. Traffic-source insights of the same signal collapse into a single list card, and the weekly CRO summary opens with the three costliest issues instead of a count. * **Changed:** Smart Insights opens on Last 3 Months by default (new period option), and the Suggested Funnels panel collapses to a one-line summary (2 new · 8 created”) once you have funnels. * **Changed:** Scheduled cleanup no longer stalls on spam-heavy sites. Spam, bot and automated sessions are an exempt class the daily tier purges unconditionally within its per-run cap, the mass-delete safety limit is measured on the non-spam rules against the non-spam session count only, and a tripped limit produces a logged partial run instead of cancelling the whole run. New `opti_behavior_cleanup_spam_bypasses_safety_limit` escape hatch, and Cleanup History collapses repeated identical entries. * **Changed:** Scheduled cleanup Maximum sessions per run” default raised from 5000 to 50000 — installs still on the old default are migrated once, custom values are preserved. * **Changed:** All funnel and user-journey admin messages are translatable; all 5 locale catalogs were refreshed. * **Fix:** Report links now arrive already filtered. Opening a report from an insight used to land on an unfiltered view: the Analytics dashboard applies the incoming device, browser, country, OS, traffic source, campaign, medium, channel, visitor- type and entry/exit-page parameters to its first data request, funnel links open the funnel they name on the window the insight was measured on, internal segment keys are decoded to the values the reports really filter on, and device values match regardless of case. * **Fix:** Concurrent first-visit tracking requests could return HTTP 500 through a visitor/session insert race. * **Fix:** Previous-period trends were empty on every insight — the previous window inherited the current window’s minimum-sessions filter, device insights were never given a previous period, and Pro-produced error, form and segment insights were skipped entirely. * **Fix:** Funnel insights offered no session recordings and site-wide error or friction insights were collapsed as not applicable”; both now open the exact scope they were measured on. * **Fix:** Direct” was missing from the Form Analytics referrer filter options. * **Fix:** Heatmap detail applies a desktop viewport floor, so a narrow reference width no longer selects a mobile or tablet breakpoint. * **Fix:** Could not load funnel suggestions” on busy, memory-constrained hosts— funnel requests now raise the admin memory limit like the rest of the admin, and the suggestions panel retries its first load once. #### 1.8.3 – 2026-08-27 * Added: Filter Profiles — save a named set of advanced-filter values (Visitor, Session, Pages & Traffic, UTM) and reuse it across the Analytics Dashboard, Funnels, and Pro screens. Save / Edit control sits next to Apply / Reset; date range is never stored. * Added: configurable cache purge after funnel modification. New Funnels setting to purge all page caches on every save/delete/status change (default) or never. With Never”, cached pages keep the old funnel config until the cache expires. Per-mutation override via the new `opti_behavior_should_purge_cache` filter ( receives the action and funnel ID). * Added: schema parity for Pro’s Error Tracking visitor filters. Error, friction, and performance tables now store visitor country; friction and performance also store OS. Existing rows are backfilled. Data-model change only — no free-side behavior change. * Fixed: cached-page visitor merging — anonymous visitor and session IDs baked into cached HTML made every direct visitor count as one visitor in one session. Identity is now recomputed server-side on each (uncached) tracking request, preserving cookieless privacy. * Fixed: cached-page traffic under-counting — a stale baked nonce caused bounce visits to go unrecorded. The page-view/session-start request now re-sends once with the fresh nonce, and click batches queued during a refresh are preserved. * Fixed: cached-page funnel under-counting — with two or more active funnels, a stale nonce silently dropped every step past the first. Funnel tracking now refreshes the nonce once and re-sends each step. * Changed: lockstep release keeping free and Pro version numbers in sync with Pro’s Error Tracking filter enhancement. Free-side change is limited to a shared filter- ui stylesheet sync. #### 1.8.2 – 2026-08-16 * New: re-architected, user-configurable data retention — set your own tiered retention periods so the plugin auto-manages storage, keeps the database lean and stops resource/space bloat, all from a rebuilt Smart Cleanup screen. * New: visitor-segment filtering — slice dashboard stats and every heatmap page by visitor type and attributes, so you can read behavior per segment. * Enhancement: heatmap list and detail pages now scale to 500K+ recording files, with faster heatmap table loading on large datasets. * Fixed: heatmap session totals are now consistent across the list, filters and detail page (the reset floor is applied everywhere). * Enhancement: redesigned heatmap detail page — filter option counts scoped to the hero session set, detail date inputs synced with the presets, and a more compact stats layout. * Enhancement: never-synced pages are merged into the heatmap fast path instead of forcing a full scan. * Fixed: cache poisoning — bot and IP exclusion moved from asset enqueue to data ingest, so cached pages no longer skew stats. * Fixed: session-duration over-accumulation and spam-excluded average session time. * Fixed: A/B variant filters are treated as advanced result filters, and stale/ under-counted filter options under A/B variant scope are corrected. * Enhancement: simplified the sessions pill tooltip to single-number semantics. * Enhancement: Top Pages widget redesigned with a stacked layout; the Top Engaged Users table now fills the widget height instead of a fixed 380px cap. * Fixed: on large sites, upgrading could make the site unreachable — heavy database migrations and index builds now run in the background (one step per cron tick, resumable), never in a web or AJAX request. * Enhancement: the storage stats tab now loads asynchronously to stop long blank- page waits. * Enhancement: debug mode auto-disables after 3 hours and debug JavaScript is no longer loaded when debug is off. * Fixed: the Admin Language setting had no effect on WordPress 6.7+ — translations now load through WordPress’s standard pipeline, with a new Same as WordPress” default, and all locale catalogs were refreshed. #### 1.8.1 – 2026-08-01 * Fix: Bug in the last update that stopped the plugin. #### 1.8.0 – 2026-08-01 * New: Interactive heatmap preview — click to expand accordions, menus, popups and other collapsed elements directly inside the preview, with clicks anchored to their element and redrawn correctly as it’s shown/hidden. Preview now also renders at the selected device’s real viewport width (mobile/tablet/desktop), so heatmaps match the actual responsive layout. * New: IP exclusion setting to exclude specified addresses from tracking. * Fix: Guest preview iframe AJAX/REST requests failed nonce checks by running with admin cookies instead of the guest context. * Enhancement: Tracker assets are cache-busted/versioned with the plugin version, and the anon broker script is registered in the optimizer-compat registry so cache/optimizer plugins never delay it. * Enhancement: Filter-bar buttons on the heatmap page aligned to filter select height; All devices” view reprojects anchored clicks onto the current layout for consistent hotspots. #### 1.7.2 – 2026-07-15 * Smart Insights now show when each signal was detected (relative time with exact date on hover), and saving Traffic Classification settings no longer resets Track admin users”. #### 1.7.1 – 2026-07-12 * Major cache/optimizer compatibility release: unified exclusion layer, early-click capture queue, tracker heartbeat warning, A/B nonce auto-refresh and retries, funnel exact-match and analytics fixes, and ~90% fewer admin-ajax requests. #### 1.7.0 – 2026-07-04 * Analytics dashboard and Heatmaps performance rebuild for large sites (parallel cached widgets, collapsible sections, indexed heatmap aggregates) plus a User Intent classification fix. #### Earlier versions The complete changelog for all versions is available at [optiuser.com/opti-behavior/changelog/](https://optiuser.com/opti-behavior/changelog/)( also shipped as changelog.txt in the plugin folder). ## Meta * Version **1.9.0** * Last updated **8 сахаты ago** * Active installations **1,000+** * WordPress version ** 5.8 or higher ** * Tested up to **7.1** * PHP version ** 7.4 or higher ** * Language * [English (US)](https://wordpress.org/plugins/opti-behavior/) * Tags * [a/b testing](https://os.wordpress.org/plugins/tags/ab-testing/)[funnel](https://os.wordpress.org/plugins/tags/funnel/) [heatmap](https://os.wordpress.org/plugins/tags/heatmap/)[insights](https://os.wordpress.org/plugins/tags/insights/) [session recording](https://os.wordpress.org/plugins/tags/session-recording/) * [Advanced View](https://os.wordpress.org/plugins/opti-behavior/advanced/) ## Ratings 5 out of 5 stars. * [ 4 5-star reviews ](https://wordpress.org/support/plugin/opti-behavior/reviews/?filter=5) * [ 0 4-star reviews ](https://wordpress.org/support/plugin/opti-behavior/reviews/?filter=4) * [ 0 3-star reviews ](https://wordpress.org/support/plugin/opti-behavior/reviews/?filter=3) * [ 0 2-star reviews ](https://wordpress.org/support/plugin/opti-behavior/reviews/?filter=2) * [ 0 1-star reviews ](https://wordpress.org/support/plugin/opti-behavior/reviews/?filter=1) [Your review](https://wordpress.org/support/plugin/opti-behavior/reviews/#new-post) [See all reviews](https://wordpress.org/support/plugin/opti-behavior/reviews/) ## Contributors * [ OptiUser ](https://profiles.wordpress.org/optiuser/) ## Support Issues resolved in last two months: 1 out of 1 [View support forum](https://wordpress.org/support/plugin/opti-behavior/) ## Donate Would you like to support the advancement of this plugin? [ Donate to this plugin ](https://optiuser.com/)