Title: Sugata（姿） – Organization JSON-LD Schema for Company Websites
Author: mukuro696
Published: Июнь 19, 2026
Last modified: Июнь 22, 2026
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Search plugins
# Sugata（姿） – Organization JSON-LD Schema for Company Websites
By [mukuro696](https://profiles.wordpress.org/mukuro696/)
[Download](https://downloads.wordpress.org/plugin/sugata.1.2.0.zip)
* [Details](https://os.wordpress.org/plugins/sugata/#description)
* [Reviews](https://os.wordpress.org/plugins/sugata/#reviews)
* [Installation](https://os.wordpress.org/plugins/sugata/#installation)
* [Development](https://os.wordpress.org/plugins/sugata/#developers)
[Support](https://wordpress.org/support/plugin/sugata/)
## Description
Sugata (姿, meaning figure” or presence”) helps WordPress company sites output their
organization information as accurate **JSON-LD structured data (Schema.org)** —
content that search engines and AI search / LLM systems can read.
Many SEO plugins are either too complex or rely on automatic generation, which makes
it surprisingly hard to express your own, company-specific information correctly.
Sugata focuses on **learn less, set up faster”**, so that even small businesses
without a dedicated web person can configure the Organization schema without getting
lost.
The result is a clear presence” for your company in digital space — a form that
search engines and AI can correctly understand as _who this company is_.
Structured data is infrastructure: it helps machines understand your site, but whether
and how it appears in search results or AI answers is decided by Google and other
services. Sugata’s job is to express your information correctly — what happens next
is up to them.
**Note:** Sugata is aimed at companies in Japan, so the admin interface is shown
in Japanese by default. As of 1.1.0 it is also available in English (and can be
translated into other languages), based on your site’s language setting.
#### Free features
* Settings page for company information (Organization) — a single admin menu screen
* Company name / legal name / alternate name / description / site URL / logo /
founding date / email / phone
* Japanese Corporate Number (法人番号, 13 digits) output as Organization `identifier`—
a strong signal for uniquely identifying the company
* Multiple official social/related URLs (sameAs) — signals that help search engines
and AI identify your company
* Address (PostalAddress) and contact point (ContactPoint)
* WebSite schema (site name & URL) output on the front page, for the site name”
feature in search results
* Output written to the front page `` as `application/ld+json` (Organization
is front-page only, following Google’s recommendation)
* Empty fields are excluded — clean JSON-LD
* Live preview of the generated JSON-LD, with one-click copy
* One-click links to Google Rich Results Test and Schema.org Validator
* Notice — and a highlight on the overlapping fields (company name, logo, sameAs,
WebSite) — when another SEO plugin (Yoast SEO, Rank Math, etc.) may output the
same Organization/WebSite schema, so you can avoid duplicate output
* One-click Import from WordPress” (site title, tagline, logo) into empty fields
* Each entity gets an `@id` (#organization / #website) and WebSite references Organization
as its publisher
#### Roadmap
* Multiple locations / departments (branches, sales offices)
* Product / Service schema with repeatable specification” fields
* Automatic structuring of category pages (CollectionPage)
* Input assistance and validation
## Screenshots
[⌊Company information (Organization) settings page (Japanese UI): input status at
the top, per-field help, and the "Import from WordPress" button.⌉⌊Company information(
Organization) settings page (Japanese UI): input status at the top, per-field help,
and the "Import from WordPress" button.⌉[
Company information (Organization) settings page (Japanese UI): input status at
the top, per-field help, and the Import from WordPress” button.
[⌊Live preview of the generated JSON-LD — Organization and WebSite (Japanese UI).⌉⌊
Live preview of the generated JSON-LD — Organization and WebSite (Japanese UI).⌉[
Live preview of the generated JSON-LD — Organization and WebSite (Japanese UI).
[⌊The same settings page in English — the admin UI follows your site's language.⌉⌊
The same settings page in English — the admin UI follows your site's language.⌉[
The same settings page in English — the admin UI follows your site’s language.
[⌊Live preview of the generated JSON-LD (English UI).⌉⌊Live preview of the generated
JSON-LD (English UI).⌉[
Live preview of the generated JSON-LD (English UI).
## Installation
1. Upload and activate the plugin.
2. Open the Sugata” menu in the admin.
3. Enter your company name (required) and any other information you know, then save.
4. View your site source and check the `